Digital Marketing: Benefits, Strategies and Future Possibilities

Digital marketing has emerged as a crucial strategy for success. But what is digital marketing? Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services and connect with customers. Unlike traditional marketing, which relies on print, television, and radio, digital marketing utilizes the internet and electronic devices, making it more dynamic and accessible. The goal of digital marketing is to reach potential customers where they spend the majority of their time—online.

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