Optimizing Internal Linking Structure for PA

An effective internal linking strategy distributes link equity across your site, helping individual pages rank higher and improving PA. Link from high-authority pages to newer or less visible content within relevant topics, ensuring the structure feels natural. Internal links help users navigate the site while signaling to search engines the importance of certain pages. Regularly audit internal links to ensure they’re up-to-date and aligned with your content strategy. This enhances user experience and helps maintain high PA for key pages.

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